In early 2007, Tennis Canada amended its core organizational values in order to properly align the direction of all employees and friends of tennis towards a common goal. Each staff member had the opportunity to provide input and feedback. The result of such work was the creation of a new mission, vision and values of Tennis Canada.

MISSION

Tennis Canada shall lead the growth, promotion and showcasing of the sport of tennis in Canada, build a system that helps produce world class players, and foster the pursuit of excellence for all.

VISION

Tennis will be a leading sport and recreational activity nationally and Canada will consistently rank among the world’s top tennis nations.

 

VALUES

Healthy Lifestyle; Diversity and Equity; Ethics; Fairness and Respect; Collaboration; Responsible Citizenship; People; Excellence; Accountability; Service; Pride